Ice Bucket Results, Social Media, & Online Fundraising

Donate Now buttons are fun!

There are some new reports from the usual suspects – with Blackbaud releasing its Charitable Giving Report for 2013 and our community’s Indianapolis Business Journal interviewing the local web-fundraising superstar (former eTapestry CEO, now Bloomerang founder) Jay Love.

Results are showing continued overall growth in online fundraising, but still under 10% of overall annual giving for most charities. The numbers are growing year after year and won’t reverse course until they invent another kind of internet. Interestingly, faith-based organizations grew the most in their share taken online.

This Indianpolis Business article (from this week) highlights the amazing success of the

very viral Ice Bucket Challenge - a national craze stirring millions of dollars ($145 million) in online fundraising towards a cure for ALS.

#GivingTu
esday has also become a very popular and very effective national social media campaign the past few years to spur giving following Black Friday and Cyber Monday.

Here are two great article on why charities should not be fearing social media.

 


Like we’ve mentioned in various blogs, you need to make donating on your web-site obvious and easy.

 

If you need help with any ecommerce (Donate Now buttons) needs,  give us a call.

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