One of the non-profit boards I’m involved with is Safe Families. They do some amazing work and are expanding rapidly. We call it a movement.
Recently the founder of Safe Families of Central IN (who is a good friend of mine) was interviewed on this parenting blogs site which has just gone to video blogs (video blog courtesy of Confessions of a Parent).
Watch this video to see how to really leverage video for your overall mission.
Great videos like this make a *huge* impact on the viewer. Video is always more powerful. And this video blog is going viral right now by people posting on Facebook and Twitter. You can see that 108 people have shared this on their Facebook pages already. And it’s being shared with people who’ve not even heard of Safe Families yet.
But now they have!